June, 2010
Use of perceptual map as a step in positioning and building VP.
Perceptual map or positioning map is a visual tool to depict the place of different products based on 2 attributes important to consumers. The map shows how the customers perceive each brand in terms of the 2 attributes on the horizontal and vertical axis. At the same time, the map can should what will be […]
Read MorePosted on 21st June 20105 Comments
Celebrate New Year with leaf gold
Gold is an attribute of luxury and wealth, power and strength, beauty and single-mindedness. What could be more beautiful than reflection of gold? Faces of diamond sparkle? Perhaps, it is to you, but the gilded domes, frames for mirrors and pictures, and a variety of interior decorations is no doubts are unparalleled creations of humanity! […]
Read MorePosted on 6th June 2010No Comments