PE Leadership: Lessons learned
You may have an excellent crew on board but the plane cannot fly if it is overloaded. No matter how hard employees of PE tried to deliver exceptional service to it’s customers, the problems of logistics and operation capacities must be resolved. When teams were trying to deliver the best possible service, PE was definitely […]
Read MoreLeadership style analysis using the four frames
The leadership style is fairly strong in all four frames. Structure frame People Express (PE) had been widely cited as the model of a highly innovative and successful business venture. Six Precepts of PE defined the base of the leadership structure of the company. These Precepts were the “check and balance” against which people could […]
Read MoreRecommendations
The first recommendation is to slow the growth of the company as such rapid growth cannot be sustained. This view was shared by President Gerald Gitner and a few industry analysts. Because of its rapid growth, PE was not able to hire the best culturally suited people at later stages of its development. The exponential […]
Read MorePeople Express’ Corporate culture
PE’s corporate culture was clearly defined in the Precepts, where people are more important then the profits. The company was heavily “clan” or “family” oriented. Employees’ and managers’ work were based on trust and relationships, allowing the company to have a high level of the Adhocracy, so important for startups. The Profit sharing program assured […]
Read MoreBrand Marketing Mix (4ps) changes during product life cycle
Introduction Stage In the introduction stage, the firm seeks to build product awareness and develop a market for the product. The impact on the marketing mix is as follows: • Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained. • Pricing may be low penetration pricing […]
Read MoreDifferent approaches to segmentation to more tightly target market.
The market segmentation is to help marketers and hence their businesses to target a smaller segment of the market (compare to mass- marketing). This will allow the marketing team to focus their efforts to sell their products with a higher margin and better acceptability. Segmentation help marketer to identify the important factors for the customers […]
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