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Use of perceptual map as a step in positioning and building VP.

Perceptual map or positioning map is a visual tool to depict the place of different products based on 2 attributes important to consumers. The map shows how the customers perceive each brand in terms of the 2 attributes on the horizontal and vertical axis. At the same time, the map can should what will be the ideal location [...]

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Cirque-de-Soleil

The Cirque’s product is the show. Film productions based on the shows such as “Alegria” and “Cirque du Soleil Presents Quidam” and other supplementary products such as souvenirs can be considered as marketing and advertisement products for support of the main product. The show’s uniqueness lies in the management’s [...]

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Find a Gold Buyer for Unwanted Jewelry

Everyone has a few pieces of jewelry that they simply don't know what to do with. Some are broken chains and others are earrings that have long since lost their mate. A gold buyer is an excellent option to use to get rid of this unwanted jewelry and make a little bit of money to boot. A gold buyer will buy any golden jewelry, [...]

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Recent Posts
Technologies to recover rare earth elements

WEST LAFAYETTE, Ind. – New efficient and inexpensive technologies being developed at Purdue University could allow the extraction of rare earth elements, critical components of many electronics and green products, from waste coal ash. This innovation could enable the U.S. to enter into the $4 billion rare earth element production market while recycling coal ash […]

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Coal By-Products Could Help Drive Sustainable U.S. Rare Earth Production

Physical separation technologies newly developed at Purdue University are among several recent initiatives that could yield economical methods for extracting rare earth elements (REEs) essential to electronics manufacturers from coal by-products. If commercially viable, the innovations could help enable the U.S. to reclaim part of the $4 billion REE production market that has largely been […]

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Star Ruby – Eternal Gemstone

By: Harshil Zaveri What are Star Rubies? Star Rubies are a rare variety of the gemstone Ruby. These magnificent gems display a sharp six-rayed star which seems to glide and shimmer magically across the surface of the gem when the latter is moved. This is caused due to an optical phenomenon known as “Asterism”. The […]

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