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Use of perceptual map as a step in positioning and building VP.

Perceptual map or positioning map is a visual tool to depict the place of different products based on 2 attributes important to consumers. The map shows how the customers perceive each brand in terms of the 2 attributes on the horizontal and vertical axis. At the same time, the map can should what will be the ideal location [...]

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Cirque-de-Soleil

The Cirque’s product is the show. Film productions based on the shows such as “Alegria” and “Cirque du Soleil Presents Quidam” and other supplementary products such as souvenirs can be considered as marketing and advertisement products for support of the main product. The show’s uniqueness lies in the management’s [...]

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Different approaches to segmentation to more tightly target market.

The market segmentation is to help marketers and hence their businesses to target a smaller segment of the market (compare to mass- marketing). This will allow the marketing team to focus their efforts to sell their products with a higher margin and better acceptability. Segmentation help marketer to identify the important [...]

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Recent Posts
Using Mustache (Nustache) with traditional ASP.NET (non MVC)

Download Nustache Extract zip file and open solution file. If you don’t have MVC3 installed you will get a warning that Visual Studio cannot open the project Click OK and continue Nustache.Mvc3 project will be grayed out. Right click the solution in Solution Explorer window and add new ASP .NET Application. I named it NustacheWebApplication. [...]

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Find a Gold Buyer for Unwanted Jewelry

Everyone has a few pieces of jewelry that they simply don’t know what to do with. Some are broken chains and others are earrings that have long since lost their mate. A gold buyer is an excellent option to use to get rid of this unwanted jewelry and make a little bit of money to [...]

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.Net code for hotel search request to Travelport

public void SearchHotelAvailability(Uri uri, string userName, string password, string targetBranch) {             HotelSearchAvailabilityReq request = new HotelSearchAvailabilityReq();             request.BillingPointOfSaleInfo = new BillingPointOfSaleInfo();             request.BillingPointOfSaleInfo.OriginApplication = “UAPI”;             HotelLocation location = new HotelLocation();             location.Location = “PDX”; //”YVR”, BOB, LOX, DEN             location.LocationType = typeHotelLocation.City;             request.HotelLocation = location;             HotelSearchModifiers searchModifiers = new HotelSearchModifiers();             [...]

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