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Use of perceptual map as a step in positioning and building VP.

Perceptual map or positioning map is a visual tool to depict the place of different products based on 2 attributes important to consumers. The map shows how the customers perceive each brand in terms of the 2 attributes on the horizontal and vertical axis. At the same time, the map can should what will be the ideal location [...]

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Cirque-de-Soleil

The Cirque’s product is the show. Film productions based on the shows such as “Alegria” and “Cirque du Soleil Presents Quidam” and other supplementary products such as souvenirs can be considered as marketing and advertisement products for support of the main product. The show’s uniqueness lies in the management’s [...]

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Find a Gold Buyer for Unwanted Jewelry

Everyone has a few pieces of jewelry that they simply don't know what to do with. Some are broken chains and others are earrings that have long since lost their mate. A gold buyer is an excellent option to use to get rid of this unwanted jewelry and make a little bit of money to boot. A gold buyer will buy any golden jewelry, [...]

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Recent Posts
Star Ruby – Eternal Gemstone

By: Harshil Zaveri What are Star Rubies? Star Rubies are a rare variety of the gemstone Ruby. These magnificent gems display a sharp six-rayed star which seems to glide and shimmer magically across the surface of the gem when the latter is moved. This is caused due to an optical phenomenon known as “Asterism”. The […]

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Why It Is Important To Know Exchange Rate Before Remitting Money?

Premium Author Blaine Fabi Finance Articles | March 16, 2017 Are you working overseas and you are a regular money remitter to your native place. It is very imperative to know the exchange rate before transferring money to from an overseas market. The whole world has emerged as a great market for all sorts of […]

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An Enjoyable Family Vacation In Dubai

By Deepak Nagala on March 22, 2017 Dubai is a city that allures the world with its endless possibilities of sightseeing, entertainment and adventure. If you are planning a trip with family, travel to Dubai. A holiday in this stunning emirate surely means more fun that gives memories to last a lifetime.

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